Blog posts are a great way to place you an expert in your field and really help your customers but, writing such a thing isn’t always easy. Follow these steps and advice and hopefully, your writing will become a little easier.

For me, writing an outline and then building it out gets your idea out quickly before you get lost in the thick of it.

Getting started

Give these steps a try and see how they work for you…

  1. The idea / title
    Consult your list of blog post ideas and choose one indiscriminately.
  2. The outline
    Bash out an outline as quickly as possible. Spend no more than 10 minutes on this.
  3. The content
    Fill out each section starting with the easiest bits. This creates writing momentum which will help you finish.

Create your blog post outline

Got your idea? Good. Now instead of starting to write a big long meandering post that may or may not arrive at a conclusion, break it down into steps.

Outlines vary based on what kind of post you’re writing, but ultimately – this is the one that I come back to again and again:

  1. Conclude the IDEA (People are impatient)
    Your conclusion should summarise the most important things that you want people to take away from your post (if they skip the entire article and only read this paragraph, they should be able to get the gist of it).
  2. Introduction of the IDEA
    Your introduction should grab people’s attention and lure them in.
  3. Value of the IDEA
    Your value explanation should tell people why they should care about what you’re about to say. What benefit will it have to their lives if they keep reading?
  4. The IDEA (Main blog post content)
    Cover your idea content well. Stick to point and make sure you really add useful content here.
  5. Case study of the IDEA
    Your case study should give a concrete example of what you’re saying in action. It can be a quote, a story, an experience or anything else that backs up your point and leads nicely into the conclusion.

Whatever your outline is: break it into bullet points that go sensibly from a beginning to a middle to an end. Getting these points written down is the catalyst for the rest of your post.

Now get writing…

Thats right build on your outline and put some meat on the bones. Keep things short and to the point. Yor readers are here to gain something and not read a descriptive, lingering story!

Chris Holland Digital Consultant at 9G Websites

written by
Chris Holland - Digital Consultant